Dave Morin

Jeremy Norberg points me in the direction of another great, brand-new podcast. The Fab 5 from the TV show Queer Eye for the Straight Guy are at it again with a brand new podcast for your metro-sexual daily commute enjoyment. Every guy can use a few tips on social ettiquette, cool clothes, and taking care of themselves.

Check it out.

I love podcasts. I’m falling more and more in love with them everyday. It’s a great medium And, the grassroots movement towards it ROCKS!

So, I’ll start linking you guys to some of the better ones I come across. I’ve also got some great collegues and friends that are getting into it as well.

A friend up at the University of Minnesota just launched his today. Check out OpenDissent.com now, and tell him what you think.

I don’t even read mainstream media anymore. I don’t watch TV. I’m even seeing my beloved NPR go the wayside in favor of my Podcasts. I get my news from those that I trust. Those that have my permission to talk to me. Those that I “choose” to subscribe to”

What will a world look like when you “choose” to “subscribe” to the “content” that you “want” to consume?

Steve Rubel, makes a great point regarding some recent studies that have just surfaced from the likes of Gallup and others.

Where should you put your marketing dollars?

What is viral marketing? I hear the phrase almost every day. I spend a lot of time thinking about this as a global concept, and I think a lot of people get confused as to what viral marketing exactly is.

Some will say it refers directly to getting people to “sneeze” it to each other, or tell each other about a great experience or product. Some believe it’s on the product side. Building “amazing”, “solid”, and “insanely great” products.

I believe it’s a combination of everything. Culture is evolving, the web is evolving, perceptions are evolving. The experience matters. Thank you’s matter. Reminding your customer every day how much you care matters.

I did a wine tour in Napa Valley a couple weeks ago at an amazing little vineyard called Frog’s Leap. Their wine was terriffic, they had great people, and their corks said “RIBBIT” on them. I was so convinced that it was the best Napa vineyard that I had been to so far, that I even started calling it my “favorite” vineyard.

Then, I got a hand written thank you note from the guy that I bought some wine from to send to my mother for mother’s day.

They’ve got a customer for life. A customer that will take people on tours of Napa when they come visit San Francisco, and be sure that Frog’s Leap is on the agenda. A customer that will also tell everyone about it on his blog.

(That’s viral marketing)

What happens when you build a brand about sport, a brand about life, a brand about everyone. Then, you close your doors to everyone, and only allow celebrities and beautiful people in.

Bloggers get pissed. People find out about it. And, your brand becomes a joke on the most powerful network in the world.