Building A Dream
I talk with many of my friends that are navigating the waters of the business world on a daily basis. Some are doing jobs that they love, some are looking into starting their own gig. Seth Godin writes today with some words of wisdom that ring very true in terms of how you define your business. You can’t define a new business or program within your current company on whether you are a little bit better than the competition. You have to completely redefine it. He calls those that try to be just a little bit better living in the “echo chamber”. Read on:
“If you’re defining yourself and your business in terms of your competition, you’re living in the echo chamber. Companies and organizations don’t grow fast at the expense of existing competitors. They grow fast for reasons that have nothing whatever to do with whether your service is 5% better or your product is a little more convenient.
You don’t beat McKinsey with better consulting advice, you don’t raise more money than the United Way by spending it more efficiently, and you don’t sell more widgets with a slightly longer guarantee.”
See sethgodin.com for more on this subject.
