Copy is Beautiful
Marketing copywriting is fantastic. It’s one of the most important things in the world we live in. Without great copy, great communication doesn’t happen. And, people can’t understand what the heck your product is supposed to do in the first place. Writing in general is something that is very hard to get good at, and even harder to stay good at. Half the reason I love writing this blog so much is the chance to keep writing, and keep learning about my writing. In front of all of you. As Jason, over at 37signals says; if you’ve only got two candidates for a job: “Always hire the better writer.”
Thus, I start a series of posts about great copy. Not sure what I’m going to call it yet. But, we’ll do it like ThoughtBombs. And, here’s this weeks:
Your toaster doesn’t crash. Your kitchen sink doesn’t crash. Why should your computer? With the industrial-strength Mac OS X, you’ll become accustomed to a computer operating system that crashes about as often as a paperback book. Which is to say almost never.
From: Apple – Switch – It just works
Popularity: 7% [?]
