Dave Morin

Marketing is not about trickery or even insincerity. It’s about spreading ideas that you believe in, sharing ideas you’re passionate about… and doing it with authenticity. Marketing is about treating prospects and customers with respect, and realizing that it’s easier to grow the amount of business you do with happy people than it is to find new strangers to accost.

Seth Godin hit another home run today, with one of the best posts I have ever seen in the blogosphere.

He’s right. Marketing does have a marketing problem. Seth’s an “agent of change.” And, you, me, and everyone else that fancies themselves a marketer should be too. Everyone can use a little true marketing in their quiver.

The marketing industry is full of tons of people with amazing ideas. These ideas need to get to “market.” They need to help show fantastic things, ideas, and experiences to fantastic people.

Go talk to your marketing people. Or, read my blog. Or Seth’s blog. Or Amit’s blog. Or Tom Peter’s blog. Marketers are here to infuse you with passion. To show you fantastic ideas. To evolve and amaze you with what you can do with YOUR ideas.

What happens when the barriers (physical and theoretical) between sales, operations, marketing, and the executive wing come down? Fantastic experiences happen. Lives change. And, ear-to-ear smiles happen. Trust me, I’ve been at that crossroads. It’s amazing.

Shouldn’t you be there too? (Or at least PUSHING to get there?)

This entry was posted on Tuesday, June 21st, 2005 at 1:32 pm and is filed under Best Of, Great Ideas. You can leave a response, or trackback from your own site.