The Positive Reminder
For years, law enforcement and city officials have used negative reinforcement to ensure the safety of citizens everywhere. If you speed, you’ll get a ticket. Not only will you get a ticket, but that will cascade your entire life into all kinds of extra incurred costs. Insurance increases for 3 years, dealing with the justice system, etc. This not only makes you angry, but the incentive to have a respect for the law and its enforcement basically dissappears in the long term. Your driving experience becomes a negative one, pseudo filled with fear and the negativity involved with being pulled over.
Most of us are respectful, intelligent, law abiding citizens. The speeding tickets happen on those bad days, when you are late to a final, late to work, you just aren’t paying attention to the speed limit that day. How do you use a “different” technique to make your people remember how important not speeding is on a certain stretch of road? Screwing them tends to make them remember in the short term, but forget in the long term due to negativity. How do you positively affect a community? A country? How do you make people feel like they are part of a positive movement towards keeping the community safer?
Give them a Thank You Note.
