“The Youth Factor”
This post has been syndicated from a new online youth marketing magazine I am writing for called ViaViral. Check It Out
I’ve been on the road at an education IT expo in Colorado all week. I grabbed a copy of the Rocky Mountain News on my way out to the plane as the headline caught my eye. “The Youth Factor.” The article stated that 1/3 of the state’s newest voters are between the ages of 18 to 24. Wow.
This simple fact states an evolution that has been taking place across America. The reason this website was created. The reason that, if you don’t listen, you will loose customers, elections, and respect.
The boomers had kids, those kids are growing up, and they have a voice. They move faster, think faster, and react faster to news and information than ever before. They want to know answers to questions and issues that affect their daily lives. They want a DMV that works, they want a drinking age that doesn’t kill their friends, they want tax and economic policy that won’t leave them jobless after achieving a college degree.
These “kids” are the most important people that you can listen to. They will show you how business is going to evolve. How elections are going to be won. How the future of this great nation will evolve. To them, the American dream is less self-rightious than their boomer parents.
“Polls have a hard time capturing data the youth vote because they tend to rely on cell phones and are mobile.”
This simply statement should and will scare you. Youth won’t listen unless you speak to them in a language that they not only understand, but want to listen to. They’ve grown up in a world filled with logos and marketing messages. They don’t know and quite frankly don’t care about Vietnam. It’s not that they have no compassion, it’s the simple fact that they look to the future. They look to making this country a better place. They don’t want more war mistakes. They want a better and more unified America.
Youth can change this vote. They are being ignored. They exist in high enough numbers to swing any of the states most important to either candidate. I think the candidates should listen.
Read Rocky Mountain News Article Here
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